“Every time you buy something from a small business a real actual person does a happy dance”

“Every time you buy something from a small business a real actual person does a happy dance” – this quote is circulating amongst us entrepreneurs on social media at the moment and we can’t help but smile and relate. It is so true! Even after years each sale makes you happy, is a validation that your passion is worthwhile and spurs you on. Each real actual person who chooses, in our case, to wear our clothes and support our enterprise is celebrated whether its only for a minute as the order confirmation pings through on email or if we’ve spent an hour with them on the phone or in the showroom meticulously piecing together the perfect capsule wardrobe.

Last week we had an urgent email from a customer on the move in NYC.

She had just seen a friend wearing one of our Winter Dresses in Manhattan and was determined to wear one at a celebration in the Surrey countryside in England that weekend. The event was on Saturday - it was Thursday- she was flying to London that night so its safe to say it was fairly last minute! She was urgently messaging us whilst at an appointment with her eye doctor.

We needed to piece together the perfect outfit and get it near to her end destination ASAP! 

A couple of phone calls later in between the myriad of appointments she was squeezing in, it was sorted. She had noticed the different textures of the top and skirt of the dress and only two dress styles currently fit that description having fine smooth knit Organic Cotton tops with sumptuous textured felted Baby Alpaca skirts -The Boston Dress and Twill Dress.

All options had been covered and a Cranberry Twill Dress with matching Short Drape Jacket were packaged up and ready to go. We took her payment while she was sitting in a Manhattan taxi rushing to the airport and were thoroughly entertained and excited following our new real actual customer’s crazy NY day and making sure she had the perfect outfit for that weekends celebration!